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Build-a-Brand workshop

McDonald’s, Apple, the American Red Cross. Each of these companies creates a visual image in your mind, but why?

In this workshop, students will discover how to create a lasting impression through the use of color, proper font, a logo and package design.

After developing all of the necessary packaging components for their product, they will design a business card and develop marketing ideas.

In just six weeks, students will understand the history of lettering, logo development, character proportions, the psychology of color usage, design elements, and basic advertising and marketing.

Teacher: Andrea Hoffman

Cost: $100

When: Thursdays 1:30-3:00pm on April 18, 25, May 2, 9, 16, 23 with an exhibition on May 24 at our Celebration of Learning function

Ages: 9 – adult